Sony Ericsson’s PlayNow Arena: 1 million, DRM-free songs on Monday
August 23rd, 2008
Filed under: Cellphones, Gaming, Handhelds

What was just a footnote to 2007 has finally come to fruition. Sony Ericsson just went live with details for the August 25th, Nordic launch of its PlayNow Arena media download site. Initially the site will offer 1 million, DRM-free songs (ramping up to 5 million) from Sony BMG, Warner Music, and EMI. It will also offer games, ringtones, applications, and themes for your mobile downloading pleasures. Other European countries will come on board later this year before it goes global in 2009. Tracks are expected to be “on par” with Apple’s iTunes ($0.99 / €0.99) pricing and will cost SEK9 (about $1.43, credit card required) for the Swedish introduction. Full press release after the break.
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